- Programmes are made for the public - there are no advertisements.
- Public service broadcasters generally transmit programming that aims to improve society by informing viewers
- PSB also strive to entertain viewers
- The BBC is a good example of a PSB
- Remit - the responsibility of a programme
- BBC remit - to enrich peoples lives with programmes and services that inform, educate and entertain
- 'To reflect the UK, its culture and values to the world' - BBC remit
Funding
- 75% of BBC's funding comes from the license fee (£147 colour and £49.50 black and white)
- 25% goes towards commercial activities: e.g. worldwide sales of its programmes, publications such as Radio Times, Good Food etc.
Structure of BBC
- BBC is a cross-media organisation - one of the largest in Europe
- This means it is vertically and horizontally integrated
Vertical integration: A media company has the ability to control the production, distribution and exchange (consumption) of a product.
Horizontal integration: A media company has a number of subsidiary companies that are used to support the marketing of its products.
BBC Case Study - 'Doctor Who'
Their online website features horizontal integration. They advertise the channels output and promote other programmes.
- Synergy - Companies that are both vertically and horizontally integrated are able to create synergy across their output.
- This means they are able to promote their output - e.g Doctor Who. Doctor Who is advertised across a range of different media via horizontal integration.
Advertised through:
- BBC website and Twitter feed (Online)
- Radio Times magazine (Print media)
- Different channels BBC1, 2, 3, 4 (TV channels)
- Range of Doctor Who merchandise available to buy (Merchandising)
Time shifting
When something is broadcast and then stored to be viewed at a later time. It is from a parent company.
For example: ITV is shown and then shown again an hour later.
This also applies for radio shows.
Excellent notes - very detailed and thorough.
ReplyDeleteMr Boon