Box office:
Budget: $150,000,000 (estimated)
Opening weekend USA: $243,390,000 - 24th November 2013
Gross USA: $400,738,009
Cumulative Worldwide Gross: $1,276,480,335
Why do Disney films tend to appeal to adults and children alike?
Many adults go to these movies just to take their children however Disney use quite a lot of adult content in their movies so they are just as intrigued as the younger audience.
In addition, due to the characters, it is interesting to any audience. Younger kids love seeing funny and cool characters while the adults enjoy both the story line of the movies due to the emotional connection, and because of the nostalgia of movies they used to watch its more intriguing.
Children talk to their toys at home and the reality of the funny characters come to life is incredible to see for them.
This source tells us that nearly double the number of men went to rate the film. This suggests more men went to see the movie, however this is quite misleading because it could just mean more men went on to vote. It is limited as it doesn't say the number of males and females who actually went to watch the movie.
In addition, 18-29 year olds rated it the best, and under 18's rated the movie the worst. The most votes out of any age range came from these ages therefore we can conclude it was both most watched and most popular from this age range.
81% of people who went to see the movie were family members.
Almost 20% of people were not families which is around $18 million ticket sales.
Animated and young adult films offer a simple, pure form of escapism.
Street Dance 3D
Box office:
Budget: £3,500,000 (estimated)
Opening weekend: £2,493,948 (UK) - 23 may 2010
This source shows us that again more males votes than females. It was a similar number of votes up until the age ranges of 30+ and then thats when more males voted.
Furthermore, the females rated the movie more highly than the males in all age ranges which suggests it appeals far more to females than males.
It got an overall vote of 6.0 and a top 1000 vote of 4.9 which is a very average score.
World's end
Box office:
Budget: $20,000,000 (estimated)
Opening weekend USA: $8,790,851 - 25th August 2013
Gross USA: $26,004,851
Cumulative Worldwide Gross: $46,089,287
This source shows an even larger difference between the number of males and females that voted on the rating of the film. This could demonstrate a correlation that males generally vote more than females even if more males don't actually watch the movie.
BBFC
Classifications:
Frozen (PG)
Street Dance 3D (PG)
World's End (15)
Uses and gratifications theory:
An audience wants to:
- Be informed or educated
- Identify with characters of the situation in the media environment
- Simple entertainment
- Enhance social interaction
- Escape from the stresses of daily life
Frozen is a mainstream movie as it targets both older and younger generations, as well as any gender. The main audience of Frozen and most Disney movies are younger children from the ages of around 5-12. This is due to the animated cartoony nature of the film. However, due to the emotional connection and the interacting storyline it also targets older men and women up to any age.
People from the ages of around 18 - any age is their secondary audience as it does interest them but they are not the primary target when producing the film.
The main use and gratification of the movie is for entertainment purposes. This is due to the fun, interesting and interactive nature of the film which intrigues all children to watch it for fun. However, there is also an element of educational purpose in the film, as it is teaching and informing young children how to do things as well as speak properly. There could be a factor of escapism for the adults who watch the movie as it is set in an imaginary world and is animated to be a surreal movie. This is because there are characters such as a living snowman which could bring people into a completely made up world, escaping from the reality of the world they live in.
The World's End is more of a niche movie because it targets only one gender specifically and a more narrow age range too. The main audience of the film would be teenage boys from the age of 15 up to men aged around 25. This is because it is a reasonably violet film which includes many teenage boys therefore it would interest them the most. There is a broader appeal of both older men, a vast number of women and people that have followed previous movies. Only a small number of these groups watch the movie, however that us the secondary target audience.
The main use and gratification of this movie is definitely for simple entertainment. This is due to the fighting and intense clips which intrigue and interest the consumer who finds this extremely entertaining and fun to watch. In addition, it is arguably for escapism purposes too because when the fighting happens the teenagers bleed blue blood it suggests an alternate universe of robotic people.
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