Kerrang!

Ownership:

Kerrang! was sold by Bauer Media Group to Wasted Talent.
They now own the Kerrang! website and the K! website.

It started in 1981 where they published a one off magazine. It then launched monthly and soon became fortnightly and weekly in 1987. It was originally owned by United Newspapers.
In 1991 it was sold to EMAP
In 2008 it was sold to Bauer Media Group
In 2017 it was sold to Wasted Talent

They want to change Kerrang! from a weekly magazine to a monthly magazine as there isn't enough scope or quality.

Bauer Media Group retained ownership of Kerrang! Radio while Box plus Network owns Kerrang! TV.


Advertising:


Diversification:

This is how a product changes itself across different media platforms.
For example, having Kerrang! Magazine, Radio, TV, Youtube.
Bauer is a conglomerate who owns Karrang! radio, Mojo magazine, Kiss, Magic etc



Explain how online technologies can be used to enhance traditional advertising methods. You must use real media products/examples to support each of your answers.

Social media is a big factor that enhances traditional adverting methods. Through the use of below the line adverting, Kerrang! were able to find prosumers to interact with their products. They used Facebook advertising that targeted specific potential customers that may be interested which helped them generate new consumers.

Kerrang! created an app which is a great form of an online technology accessible to the public. The purpose of doing this is to make it easier for the consumer to be able to view their magazine articles or listen to their radio. They use this advanced technology to target younger people who are able to download the app and read/listen to their content.

Their Youtube channel is also another key digital platform where Kerrang! are able to market and advertise their products. This could be done by promoting their magazine or radio stations, or showing some of the interesting stories related to their genre of rock music.

Masthead - The masthead is located at the top of the front cover. It is quite loud, bold and distressed which emphases the rock genre of the magazine.  It is a sens serif font which displays informality. It is a white eroded colour which is powerful and stands out.

Colour scheme - There is a black, white and purple colour scheme which relates to the rock genre. Rock is very black and white however purple is quite a deep and strong colour which reflects the heavy nature of the genre.

Cover lines - The cover lines include other artists which relates directly to the genre as they are rock artists. They are texted in many different colours to make them stand out and illustrates the artists individuality. 

Barcode - The barcode is in the bottom right hand corner of the magazine. It displays the logo of Kerrang! and includes the website and price for the customer to see exactly what it will cost them.

Strapline - There is a strapline at the bottom of the magazine which also mentions many other rock artists that the reader would be able read about in the magazine if they were to purchase it.

Skyline - There is a skyline at the very top of the magazine which shows that the magazine covers a review of a band. 

Puff - There is a puff situated in the top left corner of the magazine in a bright yellow to catch the attention of people walking past the magazines. It tells the reader that there are six posters in the magazine which is an incentive for them to buy this magazine over any other.

Main image - The main image is a picture of a band of five with one main artist in the middle.

Main feature article - The main feature article is underneath the big bold text of the bands name. It includes a statement about them to make them seem interesting to read about.