Advertising and Marketing

- TV advertising slot
- Morning breakfast radio shows
- Big third party websites (BBC) - google Adwords/Adsense
- Feeder websites (what people would be interested in)
- Digital billboards
- Word of mouth
- Paper based



Advertising - Payments from brands in return for the placement of promotional material on pages                during production. Could be in the form of commercial breaks, or via product placement.

Traditional methods: Print (billboards, leaflets, posters), Newspaper, Word of mouth, Radio

Digital methods: TV adverts, Radio, Websites, Billboards, Social media, Search Engine Marketing (SEM) - works based on keywords - bidding on them for searches. Native advertising, Remarketing, Video ads, Email ads.

Above the line - mass media is used to promote brands. These include conventional media such as television and radio advertising, print based and the internet.

Distribution - How a product or brant reaches an audience (web, television, cinema).
                      - Its marketing and promotion