Qualitative - Typically descriptive, in depth data used to find out how people think about a given product
- Interview (primary)
- Focus group (primary)
Quantitative - data that can be measured numerically
- Questionnaires (primary)
- Survey (primary)
- Reviews of past similar (...) (secondary)
Secondary research
- Books
- Journals
- Reviews
- Magazines
- Television
- Newspapers
- Internet
Primary research
- Focus group
- Interview
- Questionnaire
- Survey
1) Whats your favourite talent show? (X-factor, BGT)
2) How often do you watch TV? (everyday, once every few days, once a week)
3) What would you want a talent show to feature? (open question)
4) Would you prefer to have judges or online voting?
5) What celeb judges would you like o see on the show (open)
6) How many shows do you watch in a month? (1, 2-4, 5+)
Whats your favourite genre? (
1) Whats your favourite talent show? (X-factor, BGT)
2) How often do you watch TV? (everyday, once every few days, once a week)
3) What would you want a talent show to feature? (open question)
4) Would you prefer to have judges or online voting?
5) What celeb judges would you like o see on the show (open)
6) How many shows do you watch in a month? (1, 2-4, 5+)
Whats your favourite genre? (
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