This graph clearly shows that live streaming is way more popular than watching the programme on demand. This is because people want to view programmes as it is happening live in real life to get ahead of everyone else who may watch on demand. Many of the events that were available to watch were sports games which many people like to watch as they are happening.
Furthermore, the graph shows us that more people watched the Euro 2016 than the US election.
From the 2012 report to the 2016 report, there has been a decrease in the number of channels watched per week. In addition, the lower class of C2, D and E watch more channels per week than the higher classes of A, B and C1 who in 2012 and in 2016 watch less.
This graph illustrates clearly that the peak time of people watching TV is between 8:00pm - 10:00pm. In the morning and early afternoon only around 1 billion people watch across all audited TV player apps, whereas at the peak times of 8pm - 10pm it reaches around three times the a number of views. This clarifies when the most people are watching programmes and when the least number of people are too.
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